Daniel Tardent

Expert Marketing for Early-Stage B2B Tech Companies

I help high-growth B2B technology companies scale their marketing to grow sales and brand leadership

1. Define Target Markets

Well-defined target markets and buyer personas are a critical first step.

4. Tell Your Story

Actively communicate the company and product message across all channels.

2. Craft Your Story

Develop a unique and compelling message common to all marketing channels.

5. Acquire Customers

Qualify and re-qualify leads. Create compelling sales tools for closing.

3. Define Channels

Define the marketing channels and strategy (events, SEM, Social, Content).

6. Measure and Improve

Measure campaign results with analytics tools and continuously refine process.

rocket growth

My Passion is Helping New Companies Grow

My broad range of marketing experience is well suited to startups and smaller high-growth B2B companies. I pivot easily from customer and public-facing roles to content and campaign development to analysis and strategy. I’m equally at home in a CMO or VP of Marketing advisory role or doing hands-on implementation.

Expertise and Capabilities

Marketing Plans

Target audiences/personas, strategy, budgets, tools & resources

Positioning & Messaging

Maximize results across multiple customer touch points
with a consistent message.

Team Leadership

Mentoring, brainstorming, goal setting, 2+2=6.

Branding & Design

Brand strategy, visual design, logos, websites, UX.

Content Development

Websites, articles, video, print media, presentations

Demand Generation

Events, content, SEO/SEM, social, CRM, MarTech stacks, automation

Event Planning

Trade shows, webinars, community meetups, industry consortia.

Product Launches

Internal and external launch planning. PR and social strategies.

Agency Relations

PR, media and analyst outreach and relations.

Featured Companies

Palo Verde
Block Change
Wave Xchange

About Me

I’m an Australian-American living in Southern California. I love nature and can often be found in America’s amazing national and state parks. I’m also a foodie and passionate about natural healthcare. I believe humans are truly incredible and fully capable of achieving anything they choose to. And I love marketing!

Select Recommendations

“When we were first planning our go-to-market at BITRIA, the category didn’t even exist yet. Daniel defined it. He joined our team at a point when we were transitioning from pure R&D to actively building our brand, and he knew exactly what needed to be done every step of the way. He is extraordinarily well rounded while still also being able to dive deep in the areas where it counts most.”
Dan Eyre
Former Founder & CEO, BITRIA Inc.
“Daniel is an exceptional mentor and a role model for the kind of leader I aspire to become. His leadership style is characterized by an uncanny ability to foster a culture of mutual trust and to remain steadfast, even in the face of challenges. He leads by example and has profound confidence in his team members’ capabilities to effectively manage their time and consistently deliver the same high-quality results.”
Liz
Liz Roshelli
Former Product Marketing Analyst, Gemini
“It was absolutely amazing to see what Daniel accomplished for Sedona with a small team. He single-handedly gave us the market visibility we needed through multiple channels and events. He managed all the content creation and was an expert in creating clear messaging for our customers, prospects, and analysts.“
Benjamin Shat
VP Sales North America, Sedona Systems
“Daniel was a thoroughly professional partner, demonstrating an outstanding ability to create a unique, customer-centric narrative to support the positioning of the technology in an innovative 5G and AI/ML context. His strong focus on delivering tangible customer impact through timely and well-judged marketing motions really set him apart.”
Christian
Christian Buerger
Director Portfolio Management, Intel Capital
“Daniel is a business leader who makes an impact. He is bright, creative and proactive, and teammates want to work with him and his forward leaning disposition. He can build a business from a white paper start up or turn around a weak asset into a profit-generating engine. I gave Daniel a challenge to build a cutting-edge technology from ideation to commercial success. He rose to the challenge and lifted the team and the company to new heights.“
Jack Field
Former VP Americas Connectivity, ADC
“Daniel was instrumental in completely repositioning CALIENT into a major supplier in the data center space. His work included the creation of fundamental value propositions, refinement of messaging through direct interaction with key data center players, and development of collateral. Daniel was directly responsible for website creation and delivery of messaging through both social media and direct mail campaigns. “
John Reynolds
John Reynolds
Former VP Bus Dev, CALIENT Technologies

Contact

Please contact me for information on availability and services or to discuss a specific project.

Gmail: dan.tardent
P: 760-456-5509‬

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